While European smartphone shipment has been affected by the COVID-19-related issues, the Russia and Ukraine war as well as the inflation rate making people spend less, the Korean tech giant still manages to top the European smartphone shipment, surpassing the likes of Apple and Xiaomi, although Samsung suffered a 16% year on year drop in market share.
The Korean brand took up 35% of the European smartphone shipment which is a 2% drop compared to Q1 2021. Meanwhile, the Apple brand comes in second place taking 25% of the market share, which is a 1% increase compared to last year, even with the setbacks. And then the third place goes to Xiaomi who swooped 14% percent of the market share from 19% a year ago.
Researchers say as the Korean brand market share went down by 2 percent, it’s a reason why the European smartphone shipment is down the slope. Industry watchers also mentioned that the total number of smartphones shipped to Europe was 49 million which is the lowest since Q1 2013, courtesy of the earlier mentioned setbacks. And since these setbacks still abound, the researchers see a lower European smartphone shipment in Q2 2022.
Apart from the European smartphone shipment, Samsung has been pulling the numbers
The Korean brand debuted a few devices this year which pulled the attention of the Android community. It released the Samsung Galaxy S21 FE in early 2022 followed by the flagship Galaxy S22 series followed by an upgrade in the A-series.
These handsets put up quite a competition for the other phone brands across the continent and explain why Samsung dominates Q1 2022 smartphone shipments. In terms of 5G smartphones, the Galaxy A52 5G came out first place as the best-selling 5G smartphone of February this year.
