Here’s the crux of the matter: the DSA has imposed a new EU online regulation on TikTok and the brand would face a ban if they do not comply with it. The DSA aims to enhance the moderation of content on social media platforms, including fostering transparency regarding the reasons why certain content was deleted and the methods used by advertisers to target users.
Further details on the new EU online regulation imposed on TikTok
Shou Zi Chew was informed by European Commissioner Thierry Breton that TikTok must begin following the new regulations well before the September 1 date. A part of the new EU online regulation states that social networks might be subject to fines of up to 6% of their annual income, and things could get so bad that the platform would be forbidden from operating in the EU.
Breton said to Chew, “With younger viewers comes greater responsibility”. Caroline Greer, a representative for TikTok, tweeted that the app is dedicated to abiding by the DSA, GDPR, and the Code of Practice on Disinformation.
You can read Breton’s blog article titled “Are some social media a wolf in disguise” by following the link at the end of the article. It refers to websites that offer “short films with catchy music, dance moves, and visually appealing effects.” The article discusses worries over EU users’ data being sent outside of the EU and how the DSA wants to make the internet a safer place for all European users, particularly the younger ones.
The new online EU regulation is similar to what Google did on YouTube a month ago, although it had to do with ads. You could simply choose what type of ads you want to receive on both your smartphone and that of your children. Well, since YouTube falls under the category of social media apps with shorts, the new online EU regulation from the DSA will probably be imposed on the software as well as other apps like that.